York Ast Mental Fitness Coaching

With over two decades of experience in high-end food and beverage operations, I have developed a passion for coaching hospitality professionals to build their resilience and grit. As a Mental Fitness Coach, I help my clients face life's challenges with a positive mindset and become conscious leaders, not only at work, but also in their private life and how they lead themselves.

I leverage my iPEC CPC and ELI-MP credentials and my expertise in Positive Intelligence and Energy Leadership to create real and sustainable change for my clients. I use iPEC's proprietary assessments, such as the ELI and the ELI 360, to measure and shift the energy levels of my clients and their teams. My mission is to inspire others to achieve their desired outcomes and live their full potential.

I don’t see my role as a coach as someone to tell you how to live your life, but rather expand on the proverb (“Give a man a fish, and you feed him for one day. Teach a man to fish, and you feed him for a lifetime.”). I take this proverb a step further: “I will teach you how to teach yourself to fish. My goal in coaching is to help you develop a skill-set that you can apply to all aspects of your life.